Psychology

SteelHouse Reveals 10 Most Common ‘Shopping Personalities’ – Insight that Helps Boost eCommerce Revenue

June 15, 2011

Helps eCommerce Marketers Target Their Offers to Increase Response Rates to Offers and On-Site Messages to Consumers SAN DIEGO (June 15, 2011) – Behavioral Commerce pioneer SteelHouse (www.SteelHouse.com) today unveiled the 10 most common consumer shopping personalities, giving eCommerce marketers insight into what kinds of shoppers help increase their sales. SteelHouse unveiled the Top 10 [...]

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Six Telltale Signs of M.A.D. (Money Anxiety Disorder)

August 31, 2010

From Harper’s Bazaar to US to People magazine, Bristol Palin has made the loop from single to engaged and back again, from buying her own townhouse to moving back in with her parents. Hollis Colquhoun, an expert on “financial self-defense” for women, says Bristol’s story illustrates the need for women to take control of their [...]

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Outliving Your Money Feared More Than Death

July 7, 2010

Allianz Life Study Reveals Boomers Guessing at Retirement Needs MINNEAPOLIS – More than 90 percent of Baby Boomers feel the United States is facing a retirement crisis, yet most have a limited understanding of how much money they’ll need and fear they’ll outlive their income according to a new survey* from Allianz Life Insurance Company [...]

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