Cricket’s New National Service Plans Start at $30

by News Guy on April 1, 2010

Cricket Launches New Nationwide Coverage in all 50 States as part of Enhanced Value-Driven, Simplified Service Plans

Expanding unlimited voice and text coverage to a nationwide footprint covering approximately 277 million people

SAN DIEGO – March 23, 2010 – Cricket Communications, Inc., a leading provider of unlimited wireless services and subsidiary of Leap Wireless International Inc. (NASDAQ: LEAP), today announced the launch of new value-driven, unlimited services plans, all including nationwide talk and text coverage in all 50 states, the District of Columbia and Puerto Rico. Cricket customers can now take advantage of unlimited calling in the top 125 cities in the U.S.

Cricket’s new national service plans start at $30 and all plans offer unlimited nationwide talk. Other service plans at $40, $50 and $60 offer additional features including unlimited text, picture and video messaging; mobile Web, navigation, mobile video entertainment and 411 capabilities.

For customers choosing service plans of $40 or more, Cricket now offers unlimited international long distance calling to landlines in select cities and towns in more than 100 countries (including unlimited calls to landlines in Mexico) and unlimited text messages to Mexico for an additional $15 a month. No matter which plan customers choose, they have the flexibility to change service plans without paying a migration fee. In addition Cricket has standardized pricing on most bolt-on feature offerings at $5 including ring back tones, handset protection, and navigation.

“We believe our nationwide coverage and enhanced service plan structure represents the highest value offer in the wireless marketplace,” said Al Moschner, executive vice president and chief operating officer for Cricket. “Cricket continues to deliver greater value by providing a diversified portfolio of products and payment options and now offers and supports those products everywhere our customers live, work and travel. Each of these new service plans positions the Cricket brand as the wireless leader in the unlimited, no-contract segment of the wireless industry.”

All new rate plans include nationwide talk coverage. Changes to previous rate plans are noted below:

Previously Included

Now Also Includes

$30 Basic Plan Unlimited Local Talk Unlimited Long Distance
Nationwide Talk Coverage
$40 More Plan Unlimited Local Talk
Unlimited Long Distance
Unlimited Text & Picture Messaging
Unlimited Mexico Text
Caller-ID
Call-Waiting
Three-way Calling
Voicemail
Unlimited Video Messaging
Unlimited Mobile Web
Unlimited 411
Call-Forwarding
Nationwide Talk & Text Coverage
$50 All Plan Above Features +
Unlimited Mobile Web
Unlimited 411
Unlimited Email
Int’l Text
Call-Forwarding
Data Backup
30 Nationwide Roaming Minutes
Unlimited Video Messaging
Cricket Navigation
Nationwide Talk & Text Coverage
$60 Premium Plan Above Features +
200 Nationwide Roaming Minutes
Unlimited Video Messaging
Mobile Video
Cricket Navigation
100 Nationwide Roaming Minutes
Nationwide Talk & Text Coverage

“Our national coverage expansion is the first announcement in what we expect to be an exciting year for our customers in 2010,” continued Moschner. “To augment our new service plans we will continue to offer a wide choice of feature-rich phones, many of them including QWERTY keyboard functionality. In addition, the company expects to also introduce integrated smart phone devices later this year including a BlackBerry and an Android driven device.”

About Cricket

Cricket is the pioneer of simple and affordable unlimited wireless services with no long-term commitments or credit checks required serving more than 5 million customers in 35 states and the District of Columbia. Cricket offers wireless voice and broadband Internet services over the latest technology, high-quality, all-digital 3G CDMA2000 1X and 1xEV-DO wireless network. Cricket’s wireless voice service plans include unlimited anytime minutes, unlimited U.S. long distance, unlimited text and picture messaging, unlimited text to Mexico, unlimited Mobile Web, unlimited directory assistance, as well as a variety of calling features and feature-rich mobile applications such as popular games, ringtones and wallpapers. Cricket Broadband provides unlimited Internet access anywhere within Cricket’s coverage areas at speeds comparable to DSL.

For more information on Cricket, visit www.mycricket.com. Cricket is offered by Leap Wireless International, Inc., headquartered in San Diego, Calif. For more information on Leap, visit www.leapwireless.com.

Leap is a U.S. registered trademark and the Leap logo is a trademark of Leap. Cricket, Jump, the Cricket “K” and Flex Bucket are U.S. registered trademarks of Cricket. In addition, the following are trademarks or service marks of Cricket: Cricket By Week, Cricket Choice, Cricket Connect, Cricket Nation and Cricket PAYGo. All other trademarks are the property of their respective owners.

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