New Survey Stats From Zendough.com by TransUnion

by News Guy on April 7, 2010

Identity Theft Stats from zendough.com by TransUnion:

Credit

  • Nearly half of survey respondents (42.7%) had either never checked their credit report or had not checked it in over a year
  • It is important to check your credit report at the very least on an annual basis in order to keep tabs on your financial reputation and ensure that there are no mistakes on your reports
  • Consumers can see their free annual credit report at annualcreditreport.com; for more regular monitoring throughout the year, services like zendough.com are available for a monthly fee
  • Fewer than 1% of respondents (0.8%) checked their credit reports when they were looking for a new job, despite the fact that employers can access an applicant’s credit report as a measure of fiscal responsibility

Identity Theft

  • More than one in 10 survey respondents (10.4%) said they would have “no idea” how they would most likely detect that their identity would be stolen
  • To help consumers when they need it the most, zendough.com offers personal ID risk alerts, letting people know when their identity is most at risk
  • Six in 10 respondents (60.6%) said they would most likely detect identity theft by reviewing their credit card statements or receiving a call from their credit card companies
  • However, identity thieves also misuse names, birth dates and drivers license numbers for certain services or to open lines of credit unrelated to credit cards
  • In addition to keeping a close eye on credit cards, consumers should regularly monitor their other accounts, including credit reports, for a more holistic view of their finances to help them quickly identify any fraudulent activity
  • Nearly 62% of respondents would first contact their bank, credit card company or the police upon discovering their identity had been stolen.  Only one-third of respondents (33.7%) said that they would first place a fraud alert or security freeze
  • While it is important to contact any organizations involved in your finances in case of identity theft, the best way to prevent further damage to your identity is to place a fraud alert or security freeze

Survey Methodology:

Zogby International was commissioned by zendough.com by TransUnion to conduct an online survey of 2,068 adults. A sampling of Zogby International’s online panel, which is representative of the adult population of the U.S., was invited to participate from 2/17/10 to 2/19/10.  Slight weights were added to region, party, age, race, religion, gender, and education to more accurately reflect the population. The margin of error is +/- 2.2 percentage points. Margins of error are higher in sub-groups.

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