Spreading The Word About Your Business Through Social Media: A Review of Online Trading Academy

by News Guy on August 10, 2012

(Guest Post)

Online Trading Academy is a leader in “learn by doing” training for traders and investors who want to be more successful in the financial markets. From its headquarters in Irvine, CA, OTA provides educational content for 32 worldwide centers and online classes; since its inception in 1997, OTA has educated more than 30,000 graduates. The firm likes to stress its simple, rules-based strategy which allows traders to anticipate market turns with a high degree of accuracy.

As part of its educational and communications efforts, Online Trading Academy has become an active user of social media. Its experience may be useful for any business which wants to do its own promotions to stay in touch with customers, spread the word to prospects, and also use social websites as an internal resource.

Here’s a quick rundown:

  • Online Trading Academy’s own website provides a wealth of free resources that attract potential new students and keep current students updated on news of the institution and the financial world. Some resources are available at no charge to anyone who registers with their email and ZIP code, while others require attendance at a particular class. Of particular interest is “Lessons from the Pros”, a free weekly newsletter in which senior instructors share beginning and advanced trading tips.
  • OTA’s Facebook Page has custom tabs that allow visitors to sign up for a free workshop, read its Lessons from the Pros newsletter, listen to new and archived episodes of Power Trading Radio and submit testimonials. The company’s timeline links to the latest activity in each of these categories.
  • Twitter is used to share educational content, interact with current and prospective students and provide information about upcoming events. In additional, OTA instructors use its Twitter feed to comment on late-breaking finance news.
  • Online Trading Academy’s YouTube channel is a constantly-updated repository of interviews with students and instructors, recorded mini-classes and more. OTA welcomes comments on videos and for users to share them on other social media sites. It also uses its channel for privately-published videos under review by its internal staff and not yet available to the public.
  • Flickr is used to organize and share photos of locations, staff and instructors, as well as educational images of stock charts and diagrams. Much of the usage is by the company and its local centers who rely on the images to put together promotional materials, but prospective students can also visit OTA’s Flikr page to learn more about the company.
  • On Pinterest, Online Trading Academy has created boards devoted to different aspects of trading: Stocks, Forex, Options, Futures, Real Estate Investment, Trading Psychology, Wealth Management, and more. OTA also “pins” interesting infographics, charts, and other images related to finance and trading, utilizing both its own content and contributions from other Pinterest users.
  • Document sharing sites like Scribd, Slideshare and DocStore are used to share presentations and documents which provide information about Online Trading Academy’s history, educational offerings and student reviews. Students in a class might be given a link to a sharing page where they can review the slides or other content provided during their course.

The best news to other businesses is that all of these resources, other than the corporate website, are available to anyone who wants to sign up for an account and all of them offer at least a basic version for free. Visit a few of Online Trading Academy’s social media channels and you might well find ideas and techniques you can use to promote your own business.

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