Target Becomes First Retail Giant to Offer Scannable Mobile Coupons

by News Guy on March 23, 2010

Via CouponSherpa.com

Forget paper cuts from crumpled piles of coupons. The age of digital coupons is about to explode with Target’s recent announcement it’s launching a scannable mobile coupon program.

While other retailers have tinkered with experimental programs, Target is the first national chain to offer scannable mobile coupons at all stores. The program allows consumers to receive digital coupons on their cell phones. They then redeem the coupon at any Target store in the U.S. by having checkout cashiers scan in the bar code from their phone screen.

To take part in the program, customers can register at the Target website or by downloading the free Target iPhone app.

Target’s coupons will have an expiration date and can only be used once. They will issue new coupons each month as older ones expire, although the number and frequency should increase as the program expands. The coupons, however, can’t be used for purchases from Target.com.

Retailers have flirted with the concept of scannable coupons since 2008, but technology didn’t allow for a full-scale campaign. Such programs are becoming irresistible, however, thanks to recent research indicating mobile coupons are redeemed at a five-percent to 20- percent rate, compared with about one percent for print coupons.

In the first half of 2009, consumers redeemed nearly 10-million digital coupons, a 25-percent increase over the amount redeemed during the same period in 2008, according to Inmar, a coupon-processing company.

The convenience of digital coupons is particularly appealing to a younger audience that would never consider fiddling with paper coupons just to get 25 cents off a box of cereal. Shoppers of all ages, however, have increasingly turned to apps that collect coupons, like the Coupon Sherpa mobile coupon application for iPhone, which consumers have downloaded over 135,000 since its release in March 2009. Target’s scannable coupons aren’t presently tailored to the interest of the specific customer, although it’s something the retailer is considering.

For online savings at Target.com visit our Target coupons page.

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{ 2 comments… read them below or add one }

Laura March 23, 2010 at 7:08 pm

That. Is. Awesome.

News Guy March 24, 2010 at 10:24 am

Always lookin’ out for us addicted ones ;) Wonder if others will start following now?

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