The Motley Fool Invests in Mobile with the Launch of Apps on The Zumobi Network.
Multimedia Source for Financial News and Analysis Now Available to Smartphone Users on Android and iOS Platforms
Alexandria, VA – June 16, 2011 – The Motley Fool, a multimedia financial-services source, in partnership with Zumobi Inc., mobile media publisher, and Universal Uclick, syndicate and development agent, today announced the launch of The Motley Fool App, bringing its trusted financial commentary simultaneously to iOS and Android platforms. Now, financial news followers and investors will have easy, on-the-go access to the latest financial news and analysis making the day’s headlines. The Motley Fool App is available for free for Android smartphones, the iPhone and iPod touch, and will be launching this summer for iPad and BlackBerry.
“At The Motley Fool, we don’t just empower people to take control of their financial lives, we provide the tools to do it including trustworthy advice and analysis for navigating the financial markets,” said Thomas Jones of The Motley Fool. “Partnering with Zumobi, we can now add smartphone apps to the list of tools we offer to help individual investors achieve market-beating returns. Additionally, Zumobi’s app network model can help us reach new audiences on any device, so that we can continue to expand the world’s greatest investment community.”
The Motley Fool App for Android and iOS seamlessly integrates content from The Motley Fool’s digital properties into an easy-to-navigate interface. Categories are organized along a scrolling horizontal menu at the top, leading with the top stories homescreen. From the menu, users can read specific news in sector coverage, as well as access archives from the Motley Fool Money and MarketFoolery Podcasts. Across all categories, financial followers can utilize the Ticker Search located below the menu to search individual company stock data, graphs and relevant articles. Additional app features include the ability to save articles within the app or via the ‘Email to me’ function, as well as the option to share content via Twitter, Facebook or email.
“We jumped at the chance to partner with The Motley Fool and bring their valued financial news content to users across all platforms,” said Ken Willner, CEO of Zumobi. “With this partnership, The Motley Fool can utilize Zumobi’s scalable publishing platform to quickly launch cross-platform and cross-device. Our app network expands the reach of their services to meet their goals, while growing the strength and diversity of the network’s audience as a whole.”
The Motley Fool App on Android and iOS offers compelling sponsorship opportunities through Zumobi’s rich media, “app-within-an-app” advertising platform, BrandBlast. This primary network offering creates the ideal environment for premium advertisers who are seeking exclusivity, metrics transparency and brand safety.
The Motley Fool App is available for free in Apple’s Apps Store as well as in the Android Market as part of The Zumobi Network, a premium publisher of smartphone apps. The Zumobi Network offers a variety of entertaining, informative and useful mobile media applications to enjoy on next-generation smartphones.
About The Motley Fool
Founded in 1993 in Alexandria, VA., by brothers David and Tom Gardner, The Motley Fool is a multimedia financial-services company dedicated to bucking the status quo and building the world’s greatest investment community. Every month, 5 million savvy investors rely on the Motley Fool’s expertise and guidance through Fool.com, The Motley Fool book series, newspaper column and subscription newsletter services.
About the Zumobi Network
Zumobi is a leading mobile media company that partners with media properties to publish applications for next-generation smartphones. Zumobi’s portfolio of mobile applications comprises The Zumobi Network. This premium mobile app network offers brands rich media advertising campaigns and sponsorships with primary access in top media apps like msnbc.com, MOTOR TREND News, the TODAY Show, Popsci.com, Sporting News Pro Football, Good Housekeeping @Home and more. For more information, please visit www.zumobi.com.